Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
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Here Is A Preview Of What You'll Learn...
I wrote this book for two reasons. The first was to share what I now know so that others wouldn't have to make all the same mistakes I did. The second was to try to earn a little more money from the knowledge I have gained. This is not a get rich quick scheme. It's not a get rich slow scheme either. If I knew how to generate millions I wouldn't be spending time writing a book on internet marketing. I'd be sipping on a cold drink in some exotic location instead of hunched over a keyboard in my bedroom. This book contains the full details of the program that I have developed over years of trial, error, success and failure, to make an average of 500 a month with as little as 4 hours of work a week. You can follow along to establish your own reliable source of income.
This book presents current progress on challenges related to Big Data management by focusing on the particular challenges associated with context-aware data-intensive applications and services. The book is a state-of-the-art reference discussing progress made, as well as prompting future directions on the theories, practices, standards and strategies that are related to the emerging computational technologies and their association with supporting the Internet of Things advanced functioning for organizational settings including both business and e-science. Apart from inter-operable and inter-cooperative aspects, the book deals with a notable opportunity namely, the current trend in which a collectively shared and generated content is emerged from Internet end-users. Specifically, the book presents advances on managing and exploiting the vast size of data generated from within the smart environment (i.e. smart cities) towards an integrated, collective intelligence approach. The book also presents methods and practices to improve large storage infrastructures in response to increasing demands of the data intensive applications. The book contains 19 self-contained chapters that were very carefully selected based on peer review by at least two expert and independent reviewers and is organized into the three sections reflecting the general themes of interest to the IoT and Big Data communities:
Section I: Foundations and Principles
Section II: Advanced Models and Architectures
Section III: Advanced Applications and Future Trends
The book is intended for researchers interested in joining interdisciplinary and transdisciplinary works in the areas of Smart Environments, Internet of Things and various computational technologies for the purpose of an integrated collective computational intelligence approach into the Big Data era.
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to win your dream job and be the first in line for a promotion.
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