This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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Includes FREE access to video training for readers only! Learn how to start reaching consumers where they are and grow your business. The world of marketing has changed, as we know it. The side effects of a struggling economy and rapid technology advancements, such as Smart Phones, Social Media and the Internet, has dramatically changed the way consumers connect with businesses. In order for a business to reach the "Modern Consumer" today, it must STOP interrupting what people are interested in, and BECOME what people are interested in. Today, every business must stop and ask themselves four questions: 1) Do you know the needs of your market? 2) Do you know who is your ideal customer? 3) Do you know how to reach local consumers? 4) Are you seeing a positive marketing ROI? Beat The Recession Marketing is made for every Business Professional and Entrepreneur. Inside this book you will learn how to utilize a Multi-Channel Marketing Strategy to consistently get MORE Customers, MORE Revenue and MORE Profit. Today, business success relies heavily upon creating a targeted sales funnel designed especially for your ideal customer. For a consumer to buy your products or services they must Know You, Like You, and Trust You. Beat The Recession Marketing will teach you small business marketing strategies, that reveal how to speak the language of your market. A complete marketing plan template including consumer discovery spreadsheets, video training and recession blueprint. This 6 Pillar System will easily help with marketing your small business and solving five of the biggest problems every business faces: 1) How to increase your visibility in the marketplace. 2) How to generate interested leads. 3) How to capture leads and engage them. 4) How to convert fans into sales. 5) How to build customer retention. James Carley reveals a proven strategy in practical steps, which will help take your business from Blending In to Standing Out. It's time to take your business to the next level. Start Beating The Recession today with something that works.
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