Add a tool to your marketing that can leverage your efforts to exponential heights. This book introduces Recognized Expert Status, and the benefits it can bring you. Inside you'll learn about: * Expert Proof Materials and why you need them * Why you need an effective public relations plan * The 5 main RecEx Principles * The 7 action items for kickstarting your RecEx Status * And more!
Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies - from the large corporation, through to the small business or the nonprofit organization - Marketing Research is packed with useful learning features such as key terms, definitions, and discussion topics. Offering comprehensive support from a companion website, this book is an indispensable guide to the varied domains of market research.
"Organizational learning" is currently a subject of intense debate in the study of corporate dynamics. But how can such a concept be used effectively without a thorough understanding of the way in which organizations produce and distribute knowledge? An in-depth analysis of expert system projects afforded a choice opportunity for studying such questions. Drawing on four case studies, the authors identify and explore the dynamics of three basic types of expertise. They simultaneously reveal the crisis in expertise experienced by firms facing the demands of product variety and innovation. In such industrial contexts, organizational and managerial theories clearly have to include new approaches, presented here, which focus on the dynamics of expertise.
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